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How to find your Google Ads conversion ID

To track your Google Ads conversions with Google Analytics, you have to go to SEO, Analytics, Tracking and enter your conversion ID to the “Enable Google Ads” field.

To find this ID, please follow these steps:

  1. Login to your Google Ads account.
  2. Click the Tools & settings icon in the upper right corner of your account.

    Google Ads - Tools & Setting menu
    Google Ads – Tools & Setting menu
  3. Under Measurement, click Conversions.
  4. Click the + button.
  5. Choose Website.

    Google Ads - Start tracking conversions
    Google Ads – Start tracking conversions
  6. Create your conversion by filling in the different fields according to your needs.
  7. Go to step 2 by clicking Create and continue button.
  8. Click “Install the tag yourself“.

    Google Ads Conversion - Tag setup
    Google Ads Conversion – Tag setup
  9. Go to Google Tag Manager tab (even if you’re using it on your site).
  10. Copy the Conversion ID.

    Google Ads - Conversion ID
    Google Ads – Conversion ID
  11. Click Next.
  12. Then Done.
  13. Paste the Conversion ID to your WP admin, SEO, Analytics, Tracking, Enable Google Ads field.

    Tracking tab, Analytics tab - SEOPress
    Tracking tab, Analytics tab – SEOPress
  14. Save changes and clear your cache if necessary.
  15. Check your source code or use the Google Tag Assistant extension.

More information from the official documentation