In the same way as to mark your content with a schema, when selecting the schema type, choose “custom“.
A textarea appears allowing you to enter / paste your custom schema.
Do not forget to add the
<script> tag, see example below.
You can use all these dynamic variables in your code:
%%sep%% |
Separator |
%%sitetitle%% |
Site Title (alias: %%sitename%%) |
%%tagline%% |
Tagline (alias: %%sitedesc%%) |
%%post_title%% |
Post Title (post, page, custom post type, alias: %%title%%) |
%%post_excerpt%% |
Post excerpt (alias: %%excerpt%%) |
%%post_content%% |
Post content / product description |
%%post_thumbnail_url%% |
Post thumbnail URL – featured image |
%%post_url%% |
Post URL |
%%post_date%% |
Post date (alias: %%date%%) |
%%post_modified_date%% |
Post modified date |
%%post_author%% |
Post author |
%%post_category%% |
Post category |
%%post_tag%% |
Post tag |
%%_category_title%% |
Category title |
%%_category_description%% |
Category description |
%%tag_title%% |
Tag title |
%%tag_description%% |
Tag description |
%%term_title%% |
Term title |
%%term_description%% |
Term description |
%%search_keywords%% |
Search keywords |
%%current_pagination%% |
Current number page |
%%page%% |
Page number with context (i.e. “Page 1 of 4”) |
%%cpt_plural%% |
Plural Post Type Archive name |
%%archive_title%% |
Archive title |
%%archive_date%% |
Archive date (month, year or month + year) |
%%archive_date_day%% |
Day Archive date |
%%archive_date_month%% |
Month Archive title |
%%archive_date_month_name%% |
Month name Archive title |
%%archive_date_year%% |
Year Archive title |
%%_cf_your_custom_field_name%% |
Custom fields from post, page, post type and term taxonomy (replace your_custom_field_name by the name of your custom field) |
%%_ct_your_custom_taxonomy_slug%% |
Custom term taxonomy from post, page and post type (replace your_custom_taxonomy_slug by the slug of your custom taxonomy, eg: product_cat) |
%%wc_single_cat%% |
Single product category |
%%wc_single_tag%% |
Single product tag |
%%wc_single_short_desc%% |
Single product short description |
%%wc_single_price%% |
Single product price |
%%wc_single_price_exc_tax%% |
Single product price taxes excluded |
%%wc_sku%% |
Single SKU product |
%%currentday%% |
Current day |
%%currentmonth%% |
Current month |
%%currentmonth_short%% |
Current month in 3 letters, eg: “Jan” for “January” |
%%currentyear%% |
Current year |
%%currentdate%% |
Current date |
%%currenttime%% |
Current time |
%%author_bio%% |
Author biography |
%%author_first_name%% |
Author first name |
%%author_last_name%% |
Author last name |
%%author_website%% |
Author website |
%%author_nickname%% |
Author nickname |
%%_ucf_your_user_meta%% |
Author meta (replace your_user_meta by your own) |
%%currentmonth_num%% |
Current month in digital format |
%%target_keyword%% |
Target keyword |
You can add your own custom global variables by using this hook.
Make sure to test your schema once your post is published to avoid any errors.
The custom schema is available as manual or automatic from SEO > Schemas.
Where to find schemas?
- from the Google Structured Data Types official website
- from schema.org official website
