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Introduction to WordPress SEO

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Introduction to WordPress SEO

SEOPress is a tool that will help you do SEO.

It is a popular misconception, but SEO plugins for WordPress like SEOPress, Yoast, Rank Math or All In One won’t do SEO for you. Installing a SEO plugin will not improve your ranking in Google.

Using a SEO plugin for WordPress correctly, however, should help you improve your visibility in search engines like Google and drive more visitors to your website.

The whole concept of SEO is complex. WordPress makes it easy to publish content that search engines need but the CMS adds its own complexities.

Over the past few months SEOPress have been publishing articles that aim to give WordPress site owners a better understanding of how search engines work and how to do WordPress SEO. And although our own tools (SEOPress, SEOPress PRO) feature in our guides to SEO there is also a lot of information on how to do SEO on WordPress whatever plugin you chose to install.

This collection of articles has also led to the creation of a FREE EBOOK to download. The Introduction to WordPress SEO ebook by SEOPress is a unique resource of over 10.000 words that will help you learn SEO specifically for WordPress sites.

How search engines work and what to do about it (do SEO)

Search engines including Google, but also including search engines on sites such as Amazon, Netflix or YouTube and search on your computer or email software – work to the same principles: The content you want to search is indexed first A user enters a search query as words The search engine returns results from the index that best match the query The results are…

Is WordPress Good for SEO?

If you are using WordPress for your blog or are thinking of starting a site using WordPress, you’ll want to know whether it’s a good choice for SEO. More specifically: will WordPress help you get more traffic from search engines like Google? Before answering the question, it must be pointed out that there are a lot of factors to succeeding in SEO, not just…

Finding SEO keywords for your WordPress site

Finding the right keywords is fundamental to SEO and should be a first step when starting a blog. Good keywords will be the pillar on which to build your SEO strategy. They will help you structure the navigation of your site, highlight the pages and posts you will have to write, calculate search engine advertising budgets and find sites that will link to you….

Optimize WordPress posts for a keyword

In a previous article we had a look at How to find keywords for your WordPress site. In this article we’ll have a look at how to optimize WordPress posts for a keyword. In a later article, we’ll look at how to structure your site (posts, categories and tags; parent-pages, pages, and menus) based on your keyword research. Download our Free Ebook “Introduction au…

Getting your WordPress site indexed by Google  

As discussed in the article How search engines work and what to do about it (do SEO), when you search Google you are not searching the web, but an index of the web created by Google, stored in data centers across the world. If you want to feature in Google’s results, you have to first make sure that you are in their index. Download…

Optimizing WordPress sites for Google EAT

Expertise, Authoritativeness, and Trustworthiness (E-A-T) are not new concepts for Google but SEOs have been viewing them recently as important ranking factors, possibly the major factors behind recent Core Updates and something that will gain more importance in the future. It is particularly important for sites dealing with subjects such as health, safety, current events, finance, education, real estate, politics and religion. What webmasters…

The importance of backlinks

Google revolutionized web search in 1998 when it launched a search engine using links to rank pages. Early search engines worked very much like search on your computer. When you search on your computer, you will see a list of all the files containing your search term in their content or filename. Search terms in the filename make it rank much higher in the…

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